Lesson Plan for Senior Secondary 2 - Auto Mechanical - Marketing Ii

### Lesson Plan: Auto Mechanical - Marketing II #### General Information - **Subject:** Auto Mechanics - **Topic:** Marketing II - **Grade Level:** Senior Secondary 2 - **Lesson Duration:** 90 minutes - **Teacher:** [Your Name] - **Date:** [Insert Date] #### Objectives By the end of the lesson, students will be able to: 1. Understand the basic principles of marketing within the auto mechanical industry. 2. Identify and explain the 4 Ps of Marketing (Product, Price, Place, Promotion) as they relate to auto mechanical services. 3. Develop a simple marketing plan for an auto repair shop. #### Materials Needed - Whiteboard and markers - Projector and computer with internet access - Handouts with a basic outline of the 4 Ps - Examples of automotive service advertisements (flyers, online ads) - Worksheets for marketing plan activity #### Lesson Procedures ##### Introduction (15 minutes) 1. **Greeting and Warm-Up:** - Welcome students and take attendance. - Begin with a quick recap of the previous lesson on basic economics and its influence on the auto mechanics industry. 2. **Introduction to Today's Topic:** - Introduce the concept of marketing, specifically within the auto mechanical industry. - Explain why marketing is essential for the success of an auto repair business. ##### Direct Instruction (20 minutes) 3. **Presentation on the 4 Ps of Marketing:** - **Product:** Explain the variety of services offered by auto repair shops (e.g., diagnostics, repairs, maintenance). Emphasize the quality and range of services. - **Price:** Discuss pricing strategies (competitive pricing, premium pricing) and how costs are determined for different services. - **Place:** Cover the importance of shop location, accessibility, and online presence. - **Promotion:** Illustrate methods of promoting auto services (advertising, special offers, social media, word-of-mouth). ##### Guided Practice (20 minutes) 4. **Group Activity:** - Divide students into small groups. - Provide each group with a scenario where they are setting up an auto repair shop in a specific location. - Each group will outline a basic marketing strategy using the 4 Ps. They should consider their target audience, local competition, and unique selling propositions. - Circulate around the room to assist groups and answer any questions. ##### Independent Practice (20 minutes) 5. **Creating Individual Marketing Plans:** - Hand out worksheets for a marketing plan. - Instruct students to individually fill out the worksheets, developing a marketing strategy for their imagined auto repair business. - Allow students to use the examples and discussions from the group activity to guide their work. ##### Assessment and Review (15 minutes) 6. **Group Presentations:** - Have each group present their marketing plan to the class. - Encourage constructive feedback from peers. 7. **Q&A and Discussion:** - Open the floor for any questions students may have. - Facilitate a brief discussion on different marketing approaches and their potential effectiveness. ##### Conclusion (5 minutes) 8. **Summarize Key Points:** - Review the 4 Ps of marketing and their importance in the auto mechanical industry. - Reinforce the idea of creating targeted marketing plans to appeal to specific customer bases. 9. **Assignment:** - Assign students to research and bring in examples of marketing materials from local auto repair shops for the next class. 10. **Closing Remarks:** - Thank students for their participation. - Provide a preview of the next lesson topic. #### Extension Activities - **Guest Speaker:** Arrange for a local auto shop owner or marketing professional to speak about real-world marketing strategies and challenges in the auto repair industry. - **Field Trip:** Organize a visit to a successful auto repair shop to observe their marketing tactics and day-to-day operations. #### Evaluation - Monitor student engagement and understanding during discussions and activities. - Assess the quality and creativity of the group and individual marketing plans. - Provide feedback on presentations and worksheets to guide student improvement. --- This structured lesson plan aims to provide Senior Secondary 2 students with a comprehensive understanding and practical skills in marketing within the auto mechanical industry. Adjustments can be made based on class size, resources, and specific student needs.